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"THE ODD COUPLE" TELEVISION PUBLIC SERVICE ANNOUNCEMENT INCREASES AWARENESS ABOUT THE IMPORTANCE OF MONITORING AND MANAGING DIABETES --"Second in a Series of Nostalgic TV-Themed Public Service Announcements-- Jack Klugman: Felix, this TV remote doesn't work. Tony Randall: That isn't a TV remote, Oscar. It's a blood glucose meter for people with diabetes. MILPITAS, Calif. -- On- and off-screen friends have been reunited, as the two stars of the original "The Odd Couple" television series, Jack Klugman and Tony Randall, have joined to tape a public service announcement (PSA) designed to increase awareness among the nation's 16 million people with diabetes about the importance of monitoring and controlling their blood glucose. As with the successful 1998 "Get Smart" PSA , this "Odd Couple" PSA was produced in conjunction with the American Association of Diabetes Educators (AADE) and underwritten by LifeScan, the leading manufacturer of blood glucose monitoring systems for people with diabetes. The spots were released to TV stations across the nation and will begin airing in April. Founded in 1973, the AADE is dedicated to advancing the role of the diabetes educator and improving the quality of diabetes education and care. Diabetes educators are health care professionals who help teach the self-management skills to persons with diabetes to enable them to live healthier, more productive lives. The PSA includes a toll-free 800 number to access a diabetes educator in the viewer's area. (Note: This PSA is not an AADE endorsement of any specific product.) LifeScan, a Johnson & Johnson company, is committed to improving the quality of life for people with diabetes by providing a complete family of blood glucose monitoring products to meet different testing needs. Frequent self-monitoring of blood glucose is the key to successful diabetes care. Blood glucose test results help people with diabetes and their healthcare professionals determine the effectiveness of prescribed medication, diet and exercise regimens. |
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