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NOVEL PSA INCREASES DIABETES SELF-MONITORING AWARENESS
--"Get Smart" about Testing & Controlling Blood Glucose Levels--

Don Adams: You'll never get away with this, Siegfried.

Bernie Kopell: You don't get it, do you Smart? KAOS has already won! This plane is going down, and I have the only parachute.

MILPITAS, Calif. -- Long time adversaries on screen are reunited, as two stars of the original "Get Smart" television series, Don Adams and Bernie Kopell, join to tape a public service announcement (PSA) designed to increase awareness among the nation's 16 million people with diabetes of the importance of monitoring and controlling their blood glucose. The PSA was produced in conjunction with the American Association of Diabetes Educators (AADE) and underwritten by LifeScan, the leading manufacturer of blood glucose monitoring systems for people with diabetes.

The PSA, shot in a plane that is presumably ready to crash, finds Adams and Kopell in one of their classic confrontations. As with the TV show, Adams is able to extricate himself from the jam, this time by activating his trademark shoe phone that has been broadcasting information to people with diabetes. Adams proclaims that by "getting smart" about testing and controlling their blood sugar, people with diabetes can use their test results to take action and stay healthy.

Don Adams was excited about making this PSA with his long-time friend and colleague, Bernie Kopell. "The 'Get Smart' message is particularly applicable to diabetes," stated Adams. "Although it's a very serious disease, the good news is that we already have the tools we need to control it. The problem is that many people with diabetes don't understand how important it is to regularly monitor their blood sugar, or they haven't been trained to use their results to make adjustments in their diet, exercise and medication to stay in control. With diabetes, what you don't know, really can hurt you. That's what this PSA is all about."

Founded in 1973, the AADE is dedicated to advancing the role of the diabetes educator and improving the quality of diabetes education and care. Diabetes educators are health care professionals who help teach the self-management skills to persons with diabetes to enable them to live healthier, more productive lives. The PSA includes a toll-free 800 number to access a diabetes educator in the viewer's area.

LifeScan, a Johnson & Johnson company, is committed to improving the quality of life for people with diabetes by providing a complete family of blood glucose monitoring products to meet different testing needs. Frequent self-monitoring of blood glucose is the key to successful diabetes care. Blood glucose test results help people with diabetes and their healthcare professionals determine the effectiveness of prescribed medication, diet and exercise regimens.


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The health information on this Web site is for general background purposes and is not a substitute for medical advice or treatment for specific conditions. Seek prompt medical attention for health care questions you have. Consult your physician before making changes to your medication, diet, fitness program, or blood glucose testing schedules.