Meet Lindsay Kalaw
Head of Global Media and Digital Engagement
Leading LifeScan’s digital marketing evolution
At LifeScan, Lindsay aims to enhance the consumer experience end-to-end by putting a bigger focus on holistic wellness and the seamless integration of current and future products. Most recently, Lindsay’s commitment to being customer-first helped shape the redesign of OneTouch.com.
“We wanted to create a consumer-centric website that more accurately represents our brand mission, core beliefs and establishes us as the best partner for people looking for guidance and support when managing their condition,” she says.
“The OneTouch® project has really challenged my team. It was about setting an aggressive goal and then working backwards to determine how to achieve it. It entailed smart tradeoffs and a true agile approach.”